Many people understand the importance of Search Engine Optimization (SEO), but aren’t sure how to get started. While SEO can be complex and requires commitment, there are several easy steps you can take today to get headed in the right direction!
This is one of the simplest things you can do to improve your website’s SEO- and it’s free! Meta tags are snippets of text that describe a webpage’s content. They are not visible to website visitors, but appear in each webpage’s code. Within your website’s CMS, make sure each of the following meta tags are completed and optimized using these recommended guidelines:
Updating your website shows search engines like Google that you care about your visitor’s user experience- and that’s what they are there for! They want to provide their users with a good experience, so they will notice and reward you for updated content. Plus, it’s an easy way for you to incorporate your keywords in a natural way. Here are some easy ways to keep your website ‘fresh’:
Social media not only is an important channel for inbound marketing and brand awareness, it plays a major role in organic rankings. There are many reasons social media is a ranking factor, but below are a few reasons we think you need to make social media marketing a priority as part of your SEO strategy:
We know this is a lot of information to take in, but incorporating these items into your marketing strategy is a surefire way to increase your website’s presence.
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