5 Must-Have Elements for Your Website’s Homepage


Does your website’s homepage include these 5 elements? If not, you may be missing out on valuable leads. Make a great first impression by ensuring these key elements are part of your website’s homepage.

1. Brand Identifier

People are driven to your website from all sorts of different channels. Tell them they’re in the right place and create consistent messaging by including branding elements such as your logo, tagline, color scheme, etc.

2. Benefits

Aside from sharing what your company has to offer, be sure to include what makes your company different from others. Prospective customers want to know why they should choose you. Keep it short and simple and be sure to speak to your audience.

3. Clear Navigation

Our online attention span doesn’t last long. If a customer can’t figure out how to find what they’re looking for, they won’t stick around long enough to learn why you’re so great! Keep your bounce rate low by offering a clear funnel from your homepage to the rest of your website.

4. Social Media Links

Most companies are much more active on their social channels than on their websites (as they should be). So be sure to include links to these active social media outlets so future customers can learn what your company is all about!

5. Call to Action

After you’ve sold your brand using the above tips, visitors will want to know what the next step is. Not every business will have the same call to action, but whichever you end up choosing it needs to be clear!

Not Sure Where to Start?

Let our experts help! Contact us at 515-276-6010 or buzz@m2kmarketing.com.