Content Marketing


Tools for Cutting-Edge Communications Professionals

February, 2018

Kris Winter, Queen of Everything Marketing I am always curious what others are accessing to grow their marketing knowledge or learn new communications skills. So, I jumped at the chance to attend a recent Coffee and Conversations sponsored by the Des Moines, Iowa Chapter of the Association of Women in Communications. The topic of this

Read More >>
Content Marketing

I Before P, In Content Marketing

December, 2017

Kris Winter, Queen of Everything Marketing   Two other marketing experts and I are part of a roadshow “30 Marketing Tips in 60 Minutes” where, in addition to media buying, I also discuss content marketing. I start the content marketing section by explaining that the term “content marketing” is really the “term de jour” for

Read More >>

Don’t Write a Blog Without These

October, 2017

Mark Elliott, Content Writer From humble beginnings, some say in a college dorm room in 1994, blogs have established themselves as a credible media for the sharing of information to mass audiences. From a business perspective, blogs serve as a platform to share relevant industry news or serve as a classroom for clients and prospective

Read More >>

10 Commandments for Creating Compelling Content

September, 2016

The days of interrupting people’s lives with a sales message are over. It is now all about creating content and delivering it within a format that allows customers and prospects to engage in it when they want.   The one way street just became a two way street.  What is engaging? The website Healthcare.gov received a 40% lift in traffic

Read More >>