Copywriting Archives - M2K Marketing Group

Tools for Cutting-Edge Communications Professionals

February, 2018

Kris Winter, Queen of Everything Marketing I am always curious what others are accessing to grow their marketing knowledge or learn new communications skills. So, I jumped at the chance to attend a recent Coffee and Conversations sponsored by the Des Moines, Iowa Chapter of the Association of Women in Communications. The topic of this

Content Marketing

I Before P, In Content Marketing

December, 2017

Kris Winter, Queen of Everything Marketing   Two other marketing experts and I are part of a roadshow “30 Marketing Tips in 60 Minutes” where, in addition to media buying, I also discuss content marketing. I start the content marketing section by explaining that the term “content marketing” is really the “term de jour” for


Don’t Write a Blog Without These

October, 2017

Mark Elliott, Content Writer From humble beginnings, some say in a college dorm room in 1994, blogs have established themselves as a credible media for the sharing of information to mass audiences. From a business perspective, blogs serve as a platform to share relevant industry news or serve as a classroom for clients and prospective


Stop Doing This to Increase Email Open Rates

October, 2016

Business users send and receive 121 emails per day and you expect your email to be read? Well you should. And here’s how. “Email remains the most pervasive form of communication in the business world, while other technologies such as social networking, instant messaging (IM), mobile IM, and others are also taking hold, email remains