Marketing Strategy Archives - M2K Marketing Group


3 Reasons to Diversify Your Social Media Presence

April, 2018

by Mackenzie Watts, Digital Manager “I’m on Facebook, why do I need to be on Instagram?” We receive questions like this one often. And while it may be a challenge to find the time to post to just one social media channel, here’s why you need to spread the love. You’re Missing Out on Potential Customers

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Facebook News feed Changes

Our Take on the Facebook News Feed

January, 2018

Did you hear it?  Savvy marketers around the world shouting a collective ‘Oh-No’ on and around January 12, 2018?   That’s the day our friends at Facebook announced changes to their news feed. If you’re one of those still wondering what the future holds for this all-important marketing tool, well, read on as we have tried

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Content Marketing

I Before P, In Content Marketing

December, 2017

Kris Winter, Queen of Everything Marketing   Two other marketing experts and I are part of a roadshow “30 Marketing Tips in 60 Minutes” where, in addition to media buying, I also discuss content marketing. I start the content marketing section by explaining that the term “content marketing” is really the “term de jour” for

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3 Steps to Getting Started in SEO

September, 2017

Many people understand the importance of Search Engine Optimization (SEO), but aren’t sure how to get started. While SEO can be complex and requires commitment, there are several easy steps you can take today to get headed in the right direction! 1.    Complete and Optimize your Meta Tags This is one of the simplest things

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3 Things Your Brand is Not

December, 2016

Ok, we admit it. We get a little giddy around here when an email rolls into the in-box with the subject line: “Branding RFP.” Well, while RFP’s aren’t our favorite thing, we sure love working on branding projects. The understanding of client goals, the market research, developing buyer personas, mapping the customer journey, designing cool

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Season of Giving Fundraising Strategies

Season of Giving Fundraising Strategies

December, 2016

Did you know that 10% of all US donations happen during the last week of December? Mobile Cause has a free e-book full of great last-minute fundraising marketing strategies.  

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