In 2017, the M2K Team put together a new creative concept to help drive awareness to the great gift options Christopher’s Fine Jewelry offers for Mother’s Day. “Mom’s Best Advice Contest” provided a fun way for customers and prospects to engage with the Christopher’s brand in a positive and relatable way.
The contest asks everyone to share the best piece of advice they’ve received over the years from Mom for a chance to win a $500 gift card.
The campaign includes their website, digital advertising, direct mail, staff videos, email, radio and social media. The campaign was so successful in 2017, the client asked for it to continue in 2018 – which is going on now – share your Mom’s best advice here!