Iowa Nurses Association & Iowa Nurses Foundation

Non-Profits Iowa Nurses Association (INA) and Iowa Nurses Foundation (INF) asked M2K to help increase attendance at their annual convention with the end objective of increasing donations to their foundation which provides scholarships and support to those going into the nursing profession. M2K created the marketing plan and messaging “Raise the Thermometer” as well as implemented an integrated channel campaign including direct mail, social media, event collateral, website and newsletter content and more. M2K also conducted interviews of previous scholarship recipients to share their stories within messaging for the convention.

Direct Mail Piece

5′ Poster Displayed at Event

Non-Profit Fundraiser Poster

Social Media Posts Featuring Interviewees